Regal Decrees is a founder-led DTC fashion brand I built from the ground up across identity, product, and commerce systems. I led creative direction end-to-end—including naming, brand development, product design, and go-to-market execution—to bring the brand to market.

SCOPE OF WORK

Founder-led development across brand identity, product design, manufacturing, and e-commerce execution.

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  • Brand naming and positioning

  • Identity system (logo, visual direction, messaging)

  • Product design and collection development

  • Manufacturing coordination (overseas production + print vendor integration)

  • Shopify storefront setup and product integration

  • Creative direction for photo and video shoots

  • Social strategy and influencer partnerships

  • Email marketing systems (flows, campaigns, lifecycle)

  • Brand and product storytelling systems (copy, messaging, narrative)

  • Launch strategy and cross-channel campaign execution