GROOVE LIFE

I used sales and survey data to create product line refreshes for Groove Life’s Aspire (Women), Nomad (Men) and Belt lines. From mood boards and design to product ready files, I led the product design process end to end.

Renderings by: Scott Harrison Photography by Nate Griffin

Inspired by a vintage summer. These silicone rings for the Aspire line were designed to echo fabric patterns and vinyl from eras past.

The Nomad Collection for men. Inspired by vintage broncos of the auto and animal sort. Reminiscent of classic clothing, patterns found on a ranch and the sleek panel designs of the Ford Bronco.

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The Heritage Belt Collection

Designed for a segment of men in the Groove Life audience.

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PRODUCT DEV