Product: Silicone Rings and Belts for the Adventure Lifestyle

Challenge
Refresh the Aspire and Nomad collections for an audience that consistently favors core, solid-color styles—where top sellers dominate and new designs are difficult to introduce and scale.

Role & Contributions
Led concept development from initial mood boards through final design direction. Designed and tested new concepts, evaluated production samples, and refined assortments based on performance potential. Partnered with creative leadership for approvals and coordinated 3D rendering assets for launch.

Approach
Analyzed top-performing SKUs to identify color and design gaps within the existing assortment. Developed concepts that balanced proven best-sellers with strategic introductions—grounded in trend, timeless appeal, and campaign storytelling. Iterated through sampling to ensure designs translated effectively to the final product.

Solution
Created a refreshed assortment that extended top-performing styles while introducing new designs aligned with customer preferences. The result was a collection that felt both familiar and new—supporting stronger visual storytelling in marketing and more compelling product differentiation at launch.

Impact / Relevance
This work reflects my approach to product design as a balance of data, intuition, and market awareness. By grounding creative decisions in customer behavior and collaborating closely with production and marketing, I helped develop products that not only look strong visually but are positioned to perform in-market.

Tools
Photoshop, Illustrator