Product: Collaborative Merchandise & Product Collection

Overview

Brand collaboration with Michael Chandler developing a product collection and supporting visual system inspired by his values of discipline, grit, and excellence.

Challenge

Translate the identity and ethos of a high-performance athlete into a cohesive design system that reflects his personal brand while aligning with Groove Life’s product ecosystem.

Role & Contributions

Developed logos, badges, and iconography for the collaboration collection. Contributed to concept development for product applications and supporting design systems. Participated in on-set collaboration to inform my creative direction and better understand brand alignment.

Final photography and renderings were executed by the Groove Life team.

Approach

Grounded design direction in Michael Chandler’s personal values, public persona, and brand identity. Translated themes of discipline, grit, and perseverance into simplified visual systems suitable for product application across merch and accessories.

Focused on creating strong, scalable graphic elements that could work across multiple surfaces while maintaining clarity and impact.

Outcome

Delivered a cohesive set of logos, badges, and supporting visual elements used within the collaborative collection. The work contributed to a product narrative centered around performance, resilience, and personal excellence.

Tools

Procreate, Illustrator, Photoshop